How CEVA Animal Health replaced a closing vendor, implemented a web-based ordering platform, and streamlined nationwide fulfillment, inventory management, and product launch distribution.
The Background
Ceva Animal Health is a global animal health company, whose mission is to provide innovative health solutions for all animals to ensure the highest level of care and well-being.
The challenge was the following:
- Existing print & fulfillment vendor closed with only 2 months’ notice
- Needed rapid onboarding and full transition of inventory and operations
- Required a web based ordering and reporting system for the national sales force
- Large catalog of materials and products across multiple brands
- Direct to clinic shipments
- Ongoing kitting programs requiring precise assembly and timing
- New product launch support
The solution
- Implemented nexTouch web based ordering + reporting for 90+ reps
- Provided, print, storage, and fulfillment (50+ SKUs)
- Managed commercial print items and print on demand for strategic accounts
- Executed national direct to clinic distribution
- Custom kitting
- Supported brand launches with nationwide drop ship campaigns
The results
- Fast, reliable fulfillment with next day shipping and 3 day delivery
- Strong adoption of the web based ordering system with improved visibility
- Scalable operations supporting launches, kitting cycles, and field team needs
- Strengthened clinic engagement and brand presence across the U.S.