The Client
A leading pharmaceutical manufacturer needed a more efficient, scalable approach to pharmaceutical fulfillment and logistics. With rising costs and increasing complexity, a new pharma 3PL model was required to improve national distribution without disrupting patient care.
The Challenge
This national pharmaceutical manufacturer had run a patient support program for over 10 years with its incumbent vendor, focused on medication adherence and patient outcomes. Facing rising pressure to cut costs and improve efficiency, the company sought a new print and fulfillment partner offering:
- Pharmaceutical logistics with lower shipping costs
- A centralized, cost-effective print and fulfillment model
- Proven experience in compliant healthcare fulfillment services
The Solution
Harte Hanks implemented a centralized, technology-enabled fulfillment model designed to increase efficiency, improve visibility, and reduce costs without disrupting ongoing patient support programs.
Key components included:
- Centralized Fulfillment Model
Consolidated print and distribution through a centrally located facility, reducing shipping costs and accelerating delivery timelines. - Advanced Order Management & Tracking
Enabled real-time visibility into inventory, order status, and delivery—improving accuracy and stakeholder confidence. - Healthcare-Compliant Execution
Leveraged deep expertise in regulated healthcare fulfillment to ensure compliance, quality control, and secure handling of materials. - Phased Implementation Strategy
Executed a seamless transition of 6,000 skids and 3,500+ SKUs over six months using a structured onboarding approach:- Split-and-ship model to maintain uninterrupted supply
- Phased inventory intake aligned to go-live
- Dedicated onboarding team ensuring alignment and communication throughout
The Results
The transition was completed seamlessly, with no disruption to patient access or program operations.
Key outcomes included:
- Uninterrupted Supply Chain
Continuous product availability ensured no impact to patients or providers during transition - Reduced Shipping Costs
Centralized distribution significantly lowered small-package shipping expenses - Improved Speed & Accuracy
Real-time tracking and optimized workflows increased order accuracy and delivery speed - On-Time, On-Plan Implementation
Full onboarding completed within the six-month timeline with zero delays - Data-Driven Optimization
Ongoing inventory and print analysis improved efficiency and reduced waste
The Harte Hanks Difference
What made this engagement successful wasn’t just execution—it was how execution was engineered from the start.
- Calm, Controlled Transitions at Scale
Complex migrations handled without disruption to critical healthcare programs - Integrated Print + Fulfillment Expertise
One partner across production, inventory, and distribution—eliminating fragmentation - Regulated Healthcare Experience
Proven ability to manage compliant, high-volume healthcare fulfillment programs - Technology-Enabled Visibility
Real-time insights into inventory, orders, and performance - Relentless Focus on Continuity
Every decision—from phased onboarding to inventory strategy—designed to protect supply and patient outcomes