The Client
Guardian Life is a U.S.-based life insurance provider supporting a nationwide network of field offices and agents.
The Challenge
In 2016, Guardian Life issued an RFP after their existing fulfillment provider relocated, creating the need for a stable, dependable partner who could support both daily operations and critical product launches.
Guardian required a solution that could reliably manage thousands of SKUs, accommodate monthly documentation updates, support a distributed sales organization with self-service ordering access, and control production and freight costs—all while maintaining speed, accuracy, and consistency.
Our Solution
Key elements included:
- Centralized warehousing and inventory management across thousands of SKUs
- Print-on-demand for one- and four-color materials, enabling rapid updates and reducing obsolete inventory
- nexTouch® (Harte Hanks’ online ordering and inventory management system), providing Guardian’s sales teams secure, self-service access to kits, literature, and print-on-demand items
- Same-day fulfillment, consolidating literature, print-on-demand (POD), and promo items into a single shipment
- Structured monthly form and documentation updates to maintain accuracy and compliance
- Reliable annual annuity launch support with on-time delivery of updated kits
The Results
- Approximately 60,000 orders fulfilled over a 10-year partnership
- Lower production and freight costs through consolidated shipments and POD
- Consistent same-day fulfillment performance
- Reduced waste and reprints through structured monthly updates
- A dependable, easy-to-use experience for Guardian’s sales teams
- A trusted, ongoing partnership since 2016, built on consistency and results
The Harte Hanks Difference
Harte Hanks partnered with Guardian Life to deliver an integrated fulfillment and print-on-demand operation that unified technology, production, and distribution.
Together, this created a fulfillment operation built for consistency, efficiency, and scale.