The Client
As a Fortune 100 semiconductor leader expanded its global footprint and product portfolio, the scale of opportunity was matched by growing operational complexity. Supporting engineers, distributors, and enterprise buyers across regions required more than incremental support — it required seamless coordination across customer experience, digital commerce, fulfillment, and global program execution.
Historically, these capabilities are often delivered in silos. In this engagement, Harte Hanks brought them together — operating as one aligned growth engine.
The Challenge
With more than 100,000 SKUs spanning silicon, software, and development tools, the organization needed frictionless global accessibility. Engineering customers required rapid access to evaluation hardware to accelerate development cycles. Sales teams needed deeper technical support to sustain growth. Global events and fulfillment programs required consistency and scalability across regions.
The pressure wasn’t isolated to one function. It spanned the entire customer lifecycle. Solving it required coordinated execution — not disconnected services.
The Solution
We delivered:
- Embedded Americas & EMEA Support Center: Integrated directly with sales and engineering teams to provide multi-channel customer care, technical assistance, and sales enablement.
- Global E-Commerce Platform: Enabled seamless purchasing across 100,000+ SKUs, fully integrated with financial systems, distributor networks, and fulfillment operations.
- Centralized Evaluation Module Fulfillment: Optimized assembly and global distribution supporting 150+ configurable kit variations and 100,000+ annual shipments.
- Unified Global Events & Program Execution: Standardized infrastructure delivering consistent, scalable performance across regions.
Individually powerful. Together, a coordinated growth engine.
The Results
- 100,000+ SKUs enabled for global digital commerce
- 100,000+ evaluation kits assembled and delivered annually
- 24+ embedded customer experience and technical specialists
- 150+ configurable evaluation kit variations supported
- Integrated global infrastructure designed to scale with continued innovation
The Harte Hanks Difference & Impact
This engagement reflects Harte Hanks’ evolution — moving beyond siloed service delivery to a fully aligned, cross-functional model. By bringing multiple lines of business together around a single client objective, we created a unified operating engine capable of scaling with innovation.
The result wasn’t just operational efficiency. It was sustained momentum — faster customer response, accelerated engineering cycles, and infrastructure built to support global expansion.
This is how Harte Hanks turns complexity into coordinated growth.
By unifying customer experience, commerce, fulfillment, and program execution into one scalable ecosystem, Harte Hanks strengthened global responsiveness, accelerated engineering innovation cycles, and built infrastructure designed for sustained expansion.