The Client
In today’s competitive marketplace, our Global Spirits and Beverage client partners with Harte Hanks to maximize the effectiveness of their POP/POS initiatives. Through our fulfillment services, we enhance product distribution, elevate brand visibility, and drive sales across diverse retail environments, ensuring our clients stay ahead of the competition.
The Challenge
Our customer faced several challenges managing their POP/POS materials:
- Diverse Product Range: With multiple brands and product lines, ensuring consistent messaging and branding across all materials was complex.
- Inventory Management: Balancing the production and distribution of POP/POS materials to avoid shortages or excess inventory was critical.
- Timely Execution: Speed in delivering promotional materials to distributors and field sales was essential, particularly for seasonal campaigns.
Key Components of the Fulfillment Program
- Centralized Inventory Management:
Harte Hanks implemented our proprietary nexTouch portal, a fulfillment, reporting, and inventory management system that tracks POP/POS materials in real-time. This system allows the customers to monitor stock levels, forecast demand, and automate reordering processes. - Streamlined Order Fulfillment:
The nexTouch online portal enables field sales and marketing teams to order POP/POS materials and digital print materials conveniently. Harte Hanks ensures prompt order processing and shipping through our fulfillment center, with automated tracking and reporting to monitor deliveries—highlighting our strength in 3PL fulfillment services. - Large Wave Distributions and Logistics:
Harte Hanks utilizes our world-class logistics team to schedule pallet deliveries of large wave orders when our customer is pushing POP/POS to promote its brands. Our 3PL fulfillment services optimize delivery times, reduce costs, and enhance operational efficiency.
The Results
Our customers have successfully enhanced brand visibility and operational efficiency by leveraging Harte Hanks’ expertise in inventory management, fulfillment services, digital print, and logistics. Due to the strength of the partnership and our ability to react quickly to any and all customer requests, Harte Hanks recently renewed this client for an additional multi-year agreement.